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The 4 C’s of diamonds

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A diamond can be characterized by the four C's: carat weight, clarity, colour and cut. While the carat weight is important, it is not the only thing you should look at when buying a diamond. The other diamond characteristics can greatly impact the look of your diamond even more than the carat weight.
  • Clarity – refers to a number of flaw types that can be found on diamonds. You can ask your diamond supplier to point out the flaws if you cannot see them with the naked eye.
  • Colours – sparkling white or non traditional loose cut diamonds can be purchased from diamond wholesalers. It all depends on the ring setting and the bride’s taste.
  • Cut – a diamond’s cut is probably the most important factor to take into consideration when buying a loose diamond. The cut of the diamond influences the diamond setting and diamond lustre or sparkle.

Contact www.TheDiamondStore.co.za to buy quality diamonds at wholesale prices direct to the public. We ship to anywhere. 

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